Five doctors broke from what would become their main competition for patients, market
prominence, and online presence to form OBGYN Specialists of Tulsa. Victory Media Marketing
Marketing was hired to achieve the following.
Objective #1 : Increase exposure for overall practice and individual doctors.
The Plan:
• Web Development
• Upgraded DIY website to a custom website
• Reorganized website to optimize user experience
• Added patient payment
Current Rating
✚ BACKGROUND AND EXPERIENCE – CASE STUDY: OB/GYN SPECIALISTS OF TULSA
Imaging
• Consulted and created photo shoot list for re-imaging photos on new website
• Doctors – individual and group
• Staff working in facility and with patients
Online Visibility
• Built accurate business listings on the four major data aggregators—Axiom, Factual,
Infogroup, and Neustar Localeze.
• Improved search rank by identifying online business listings that are inaccurate or
missing from essential directories and online listing sources
• Provided monthly analytics showing online listing visibility and accuracy, tracking reviews
including reputation sentiment, and comparing competitive bench
Outcomes:
• 350% increase in website users from the first 5 months compared to last 5 months
• Doubled online listing ranking compared to other doctors’ online visibility across the
country
SEARCH VISIBILITY RATING
449
462
690
Beginning Rating
Industry Average
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✚ BACKGROUND AND EXPERIENCE – CASE STUDY: OB/GYN SPECIALISTS OF TULSA
Objective #2 : Increase the number of obstetric
patients and procedures including robotic tubal
ligation reversal.
The Plan:
• Performed keyword research for overall practice
and doctor specialties
• Created content plan around research that
included each doctor and their specialties
• Wrote and edited doctor bios, articles, and
website text/descriptions for website
• Built individual pages for each doctor to increase
their individual visibility with custom
web addresses
• Created a full sub-directory of practice offerings
and specialties as part of strategic growth
plan
• Edited and posted an article Dr. Gehring wrote
about his specialty of robotic tubal ligation
• Optimized and tracked user experience to
ensure procedures were indexed and displayed
in organic searches in and around Tulsa,
Oklahoma
• Interviewed staff and doctors to determine most common questions to add to content
plan
• Built Voice Search optimized pages
• Consulted on Social Media Strategy to create a manageable sharing and posting
schedule
Outcomes:
• Overall practice growth in obstetric cases for all five doctors including newest addition,
Dr. Hildbrand, who needed to build her practice.
• Dr. Gehring reported significant and notable increase in inquiries and procedures of
his robotic tubal ligation surgery. Subsequently submitted two additional articles to
replicate the success.
Testimonial
“My practice grew 25% in the year I contracted with VMM. Seeing the analytics, I can see a direct
path from the online strategy to patients coming into my practice.”
— Dr. Sarah Shepherd